Archive for March, 2009

• Translator

  By N2H

• Pages

  • Hi – and welcome to my website
    • Biography
    • Business Speaking
    • Client Comments
    • Consulting
    • Writing – books
    • Writing – articles
  • Contact Bob

• 

• RECENT PUBLICATION

  • Can marketing and finance speak the same language?

• Demand Chain Partners

  • Twitter – soaring eagle or dead parrot?
  • Return on Ideas Report
  • How can marketing become more affordable and value creating?
  • Mapping the “Idea to Demand Chain” – a formula for marketing efficiently
  • Net Promoter – A Perfect Waste of Time?
  • Killer slogans vs. operational excellence

• Blogroll

  • Shaw on LinkedIn

• Consulting Associates

  • Antennae
  • Business Economics
  • Creative Brief
  • Demand Chain Partners
  • Hogarth WW
  • Marketing QED
  • Marketing Supply Chain
  • MarketSphere
  • Optima Customer Value
  • TBDA
  • The Customer Partnership
  • Value Based Marketing Forum

• FT Letters

  • Killer slogans vs. operational excellence

• Videos

  • Return on Ideas 1 – introduction
  • Return on Ideas 2: common language for finance and marketing
  • Return on Ideas 3: putting it into practice
  • Return on Ideas 4: protecting budgets
  • Return on Ideas 5: Case Examples
  • Return on Ideas 6 – Tips from the Report

• Archives

  • March 2009

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