About
Demand Growth, Customer Experience, Return-On-Ideas
Author of The Idea To Demand Chain, Return On Ideas, Marketing Payback, Improving Marketing Effectiveness, Measuring and Valuing Customer Relationships, Marketing Accountability and Database Marketing.
Professor of Marketing Metrics at Cass Business School, nominated recently by CEO magazine as a “leading new-generation business guru”.
Founder of business consultancies VBMF and Demand Chain.
Speaker at over 500 conferences and events from Tehran to Tallinn, Robert Shaw is an exciting and thought-provoking speaker on marketing, finance and IT, and is one of Europe’s best known management thinkers and writers, with over 25 years commercial experience.
More about Bob…
Robert Shaw is an exciting and thought-provoking speaker on marketing, finance and IT, and is one of Europe’s best known management thinkers and writers, with over 25 years commercial experience working with Chief Executives and board members of the likes of BP, IBM, Manchester United and Universal Music.
He has been featured on BBC, Bloomberg, CNN, ITV and in the Economist and Financial Times. One of the most astute and wide-ranging business gurus of recent years, Robert Shaw is the founder of VBMF, a think-tank that provides insights into the revenue side of business. He has also held a variety of honorary academic positions, including his roles as visiting Professor at Cranfield School of Management and currently Professor at Cass Business School, City of London.
Originally a nuclear physicist, Robert brings topics alive through a mix of research, theory and practical examples of the good, the bad and the ugly – all packaged with humour, anecdotes and frequent short exercises that challenge norms and assumptions. He is master of the “killer question” – questions that shake people out of their complacency and force them to look at issues from new perspectives.
His work at IBM for Sam Palmisano in 1995 and 1996 influenced Lou Gerstner’s decision to focus IBM on services, and helped establish Sam as the future leader of IBM. He is not only an advisor but still actively leads consulting projects to unlock the value of marketing.
When he is not consulting, he researches, writes and speaks about marketing accountability and payback. His most recent books and reports are Marketing Accountability (1997, FT Reports), Improving Marketing Effectiveness (1999, Economist Books), Measuring and Valuing Customer Relationships (2000, Business Intelligence), and Marketing Payback (2004, FT Prentice Hall). His advice has been sought by professional bodies (the Chartered Institute of Marketing, the Institute of Chartered Accountants of England and Wales and the Chartered Institute of Management Accountants).
What they say…
“I’m delighted to be able to inform you that you have been voted a TOP SPEAKER for the 2008 Customer Experience Exchange – congratulations! You got 4.2 out of 5 for content and style, so you really did get a fantastic score”.
Abigail Sterne, Event Director IQPC
“Thank you for getting us started in the critically important CRM area. I believe that we have learnt a great deal and I personally have a much greater awareness of where we want the company to get to.”
David Gill, Group Chief Executive, Manchester United, hired Robert several times
“I have worked with Robert on more than one occasion. He brings to the party some superb insights into Marketing and into the measurement of Marketing Investment. He is always pushing at the corners of the envelope and offers innovative solutions to problems.I would not hesitate to recommend him.”
Susan Goldsmith, Finance Director, Book Club Associates, hired Robert several times
“A special thank you for the excellent strategic workshop. It was a real pleasure to have you work with us and we look forward to using your services again.”
Tony Page, Managing Director, Age Concern, hired Robert several times
“Robert is a true expert in the Marketing world and really excels at bringing together best practice and strategic thinking across a realm of knowledge sources, providing actionable recommendations for businesses”
Richard Matthews, Head Product and Services Insights, Nokia
“Robert Shaw is a seasoned professional. He brings a wide experience to bear on problems and is trustworthy in his advice.”
Glenn Granger, Partner, Accenture, hired Robert