Clients

Robert Shaw and his team have insight, experience, practical skills and integrity, established through working directly with clients to meet their unique needs

“Robert Shaw is a seasoned professional. He brings a wide experience to bear on client problems and is trustworthy in his advice.”
Glenn Granger, Partner, Accenture Marketing Sciences, hired us as consultants

“Robert is a genuine expert who demonstrated a deep subject knowledge and exceptional creativity. He is an engaging consultant to work with and has a fantastic network of associates and experiences to share.”
David Galloway, General Manager Sales and Marketing, Linde Gas, hired Robert as a Business Consultant several times

“Robert is a fountain on knowledge with respect to marketing investment decisions.”
Emma Connell, Unilever Finance Director

“Bob knows more about marketing metrics than most of those claiming to be experts. If you want to work with someone who has practical examples from dozens of companies of how to link the complexities of customers, their perceptions and how this makes your business money, into a useful business dashboard – then talk to Bob.”
Alex Batchelor, Vice President Global Brand, Orange

“With Bob you get the whole deal, bright, very bright, brilliantly practical, combined with a relentless pursuit of the insight that makes a difference and an engaging means of debating and creating dialogue. I have enjoyed several interesting debates and discussions with Bob where he has demonstrated that most wonderful quality of open mindedness and dogged determination to reduce issues down to something that we can quantify. His work Improving Marketing Effectiveness deserves to be served up alongside other such luminaries as Michael E. Porter. If you wan to get to grips with delivering value from Marketing Bob is one of the few people who gets it. I would not hesitate in recommending his services and opinions.”
David E Alexander: hired Robert more than once

“Robert brings his wealth of experience to bear on real life business problems. His application to the area of Marketing Metrics and Return on Investment has been extremely relevant and impactful to my work at Kraft and he continues to bring new thinking to the field.”
Tom Lloyd, European Analytics Director, Kraft Foods

“Robert is a heavy weight expert, bringing brains and commercial wisdom”
Guy Strafford, Director, The Buying Team, hired Robert as a Business Consultant

“At BP, we used Robert Shaw (and his associates) to help us with several initiatives on improving marketing resource efficiency. Bob’s wide ranging knowledge and extensive contacts across a huge spectrum of businesses provided us with many new insights and ideas – which we could not have accessed by ourselves. If you want expert opinion, rather than generic management consultant advice, Bob can help you.”
Richard Prince, Head of Marketing Planning, BP Group Marketing

“I have rarely seen such insight and experience in a marketing-related consultant. At BP we hired Robert to turn the marketing management from cost-centre spenders into professional fact-based investment managers . If you are looking for a board-level influencer to get real value from your marketing investment, I advise you to contact Robert now.”
David Harris, has hired Robert more than once

“Robert did a very good job to analyse and play back to top leadership the strengths and weaknesses of marketing. He was also good at bringing other experts in their field (e.g. Retail, Lubes) to be able to connect easily with key stakeholders. Bob’s work was both practical and also gave us a high level perspective on how to change the marketing culture.” June 7, 2008
Eric Brisard, Executive Assistant to GVP, BP

“Robert is a true expert in the Marketing world and really excels at bringing together best practice and strategic thinking across a realm of knowledge sources, providing actionable recommendations for businesses”
Richard Matthews, Head Product and Services Insights, Nokia

“Thank you for getting us started. I believe that we have learnt a great deal and I personally have a much greater awareness of where we want the company to get to.”
David Gill, Group Chief Executive, Manchester United, hired Robert several times as a strategic marketing consultant

“I’m delighted to be able to inform you that you have been voted one of our TOP SPEAKERS for the 2008 Customer Experience Exchange – congratulations! You got 4.2 out of 5 for content and style, so you really did get a fantastic score”. Abigail Sterne, Event Director IQPC, hired Robert as a Keynote speaker

“I have worked with Robert on more than one occasion. He brings to the party some superb insights into Marketing and into the measurement of Marketing Investment. He is always pushing at the corners of the envelope and offers innovative solutions to problems.I would not hesitate to recommend him.”
Susan Goldsmith, Finance Director, Book Club Associates, hired Robert more than once

“A special thank you for the excellent strategic workshop. It was a real pleasure to have you work with us and we look forward to using your services again.”
Tony Page, Managing Director, Age Concern

“I have known Bob for a number of years since first meeting when I was at HP and looked for someone who understood marketing measurement. Since then, we have connected a number of times and I have never met anyone who truly understands the scope and depth of this (marketing measurement) better than Bob. On a personal level he is very easy and a joy to talk to and work with, and I would have no hesitation in recommending anyone to give him a call.”
Ian Ryder, Director Global Brand, Hewlett-Packard

“Robert brought new thinking to BT at a time when we were struggling to find a way to properly reflect return on marketing investment (ROMI) in a B2B environment. His knowledge – of the subject and our business, allied with creative thinking helped us find an approach the business could understand and use. A great outcome!”
Kanagendra, Head of Public Sector Marketing, BT

“I worked briefly and enjoyably with Robert during my time at Barclaycard when we were trying to develop one of the worlds most advanced segmentation programmes – he has a rare talent – combining pragmatism with vision and expert knowledge. Work with Robert if you can.”
Stuart Haining, Marketing Manager, Barclaycard

“We wanted the best and latest thinking on marketing measurement and we quickly found Robert. He’s extremely knowledgeable, effective and a pleasure to work with.”
Omaid Hiwaizi, Integrated Planner and Digital Strategist, Crayon

“Bob has been eminent in marketing circles for many years and has published widely. His latest book ‘Marketing Payback’ is a key work that sets out how analytics can assist in quantifying the effects of marketing. It is very readable and demonstrates Bob’s clarity of thought on topical marketing issues. He is also significant contributor to the marketing community through his work with the Worshipful Company of Marketors.
Karl Weaver, Director, Data2Decisions

“Robert is knowledgeable, congenial with bags of integrity, and I therefore highly recommend him.” June 9, 2008
Graham Jarvis, Freelance Editor, Journalist and PR (Media Services Consultant)

“Robert showed great commitment to and knowledge of creating accountability in marketing. His grasp of what matters and how marketers can use measurement to enhance credibility is impressive. Robert has studied this in great depth and is clearly expert; his advice is valuable to any one who wants to strengthen their measurement of marketing effectiveness”
Chris Radford, Director, SYNESIS

“This is a really important initiative and I know Robert’s work and leadership here is much appreciated; he has always been focused on the hard questions and hard measurement and brings excellence to the subject”
Professor Angus Jenkinson

“Robert has an incisive mind which cuts to the essence of business problems”
Professor Merlin Stone, worked directly with Robert

“I read Robert Shaw’s Marketing Payback book last year and I did find it a perfect guide to marketing decision-making process. I did appreciate the quantitative focus and the economic point of view of marketing actions. I do suggest the book to all marketing practitioners.”
Dino Torrisi, President and Managing Partner, Orange Network Management Consulting

“I met Robert through our work on the Value Framework Project with the IPA and ISBA. Rob’s insightful contributions to the Value Framework committee betray Robert’s hidden depths. Many times he sees right through the fog of discussion and puts his finger directly on the key issues we need to resolve. He is just as adept at providing workable solutions. All round, a real pleasure to work with”
Gerard Chick, Head of Knowledge Management, Chartered Institute of Purchasing and Supply

“I’ve worked with Bob on numerous occasions when he has been a client also as a partner. He brings an extremely sharp mind and a fresh perspective to projects, and is totally focused on the clients issues and relevance and actionability of any output. His breadth of reading and depth of technical understanding is quite breathtaking. He is also prepared to challenge accepted myths. I always enjoy working with him – and I believe clients have always been enthused and invigorated by the output from the projects we have delivered.”
Liz Montgomery, Director, Research International

“Robert has a very intelligent and systematic way of working. He can tackle a difficult subject like marketing accountability and bring clarity and new insights to it.”
Laura Mazur, Partner, Writers 4 Management

“Robert led a team undertaking some complex modelling of the UK Breakdown cover market.”
Nick Cole, hired Robert as a Business Consultant

“Robert is a leading thinker in his field and I have found his level of insight into issues around marketing and sales both insightful and stimulating. I certainly hope to work again with Robert in the future.”
John Dawson, Owner, marketingQED

“Robert and I have collaborated on a number of projects. He is a highly insightful and analytic thinker who can cut clearly to the issues and expose the underlying drivers in marketing performance. He brings successfully science to what is often viewed as artform. A session with Robert is an invaluable experience.”
Simon Brodie, Owner, Futures Perfect

“I have no hesitation in recommending Robert. He knows modern marketing inside out but also applies a clear mathematical mind to the vexed question of markting measurement.”
Laurie Young